Not a lot of people are aware that marketing is like a silent partner of many property sellers out there. Without a good property marketing plan, there’s a big chance that you won’t sell a house.
So if you want to improve your chances in the cut-throat real estate industry; read and apply the following tips today!
Create effective advertisements
These days, advertising plays a big role in selling houses (and every product possible out there for that matter). However, most people assume that to get the word out more effectively, the more they have to spend on multiple media. The notion is that the more you broadcast your listing, more people will see it and more leads will follow.
Unfortunately, this is a very inefficient way of advertising. More people doesn’t always mean better because not everyone is interested in buying to begin with. Hence, it’s more important to get the word out to the right target market.
Rather than pay for all sorts of media ads hoping to reach as many as you can, focus your energies on a single target market where potential leads are committed investors. This approach usually costs less and, more importantly, generates more enquiries as long as you are targeting the right target audience.
So be sure to do some research and find out which demographic will be most attracted to the house you have for sale.
Focus on one target market at a time
Choose and conquer one target market a time. Suppose you’re promoting a condominium unit near London. Try not to jump into a new project in another place without first developing and implementing stable marketing systems for your first project.
I know that multitasking on several projects is the norm to get ahead these days. But when you try to do everything at once, you lose an important element in success – focus. When you focus all your energy on one real estate project, you’d be surprised at how much simpler and easier your business becomes.
Rome wasn’t built in a day and so will be your real estate empire.
Ask your old clients to give you a hand
Never underestimate the power of word of mouth.
Your goal is to get half of the people you’re working with to refer you to someone they know before your initial transaction ends. This is more effective than asking for a referral at the end of the transaction, because by then the initial goodwill which your initial client has may have disappeared already.
Think of it this way: your client is more likely to remember that time when you were kind enough to deliver all the documents he needed at his house hours after you’ve done the good deed, rather than weeks after the incident happened.
Delegate your tasks
When my siblings and I were growing up, we had a poster in our bedroom that says: never put off for tomorrow, what you can ask other people to do today. I never really understood the phrase when I was young. But now I realised that if you want to get something done, you can ask other people for help in order to accomplish it faster.
This also applicable to selling houses, because the tasks involved in selling isn’t a one-man job. You can delegate your spouse, sibling cousin, business partner etc. to help you distribute advertising material or keep an eye on your online advertisement.
Don’t try to be a martyr and do everything yourself. Overloading yourself is a sure way to hold you back. By working efficiently with others, you will accomplish tasks much faster and, consequently, improve your chances of selling your property sooner.