Have You Talked To Your Agent Lately?
Many sellers neglect to check on their chosen estate agents, since they think that these people will just follow through with their promises without any supervision. After all, the main reason why you are working with an agent is to alleviate yourself from the burden of having to market your property and look for buyers, right?
Unfortunately, there are times when you need to keep close contact with your agent. If your house has been on the market for a while now without any potential buyers in sight, then it’s about time to ring up your estate agent and ask them the real deal on your property for sale.
Don’t know where to start? Why not try asking your agent a few of these questions to get your conversation going:
1. Who has received the brochures so far?
Giving out brochures to strangers on the street is, probably, one of the most tried and tested methods of promoting a house for sale, not only in the UK but also in other countries around the globe.
The only problem I have with this method is that the brochures or leaflets easily end up in the hands of random and uninterested people. That’s why it’s important to check on your agent once in a while to find out to whom they have sent out the brochures and how many have asked about the property because of the leaflet?
You might also like to ask your agent how many copies of the promotional materials are left and when will they ask for a reprint. I’m sharing this warning, because some agents refuse to reprint with professionals and opt to use the company printer instead when their materials run out!
2. What changes can we do to our marketing strategies to entice more people into the property?
Ask your agent for a report on their entire marketing strategy and then try to give an objective review of the materials presented. Identify the areas which need improvement, then make sure that these changes are actually implemented.
An easy way to switch up your marketing strategy is through changing the main picture of your online advertisement. Try uploading different shots of your house and identify if it improves the number of clicks on your profile. If your statistics don’t improve, try uploading another one. Never get tired of going through this process every few weeks or so, since regularly changing your main picture keeps your profile fresh.
3. Why hasn’t my house been sold, yet?
Most of the time, people decide to drop the price of the house because they think that their asking price is too high. Well, I’m here to tell you that it’s not. Talk to your agent and ask him the reasons why buyers are
being lured away from your property. He may even give you tip or two on how you can help turn the situation around.
4. What did our viewers buy?
Make sure that your agent is keeping in touch with people who viewed your home, so you will know what type of buyers are searching for nowadays.
In doing this, you can also paint a picture of what kind of buyers are attracted to your house. This will give you a chance to ask yourself if your marketing message reaches the right people. If they’re not your ideal customers, then it’s advisable to change your marketing strategy accordingly. However, if they bought a property which is similar to yours then make sure that your strategy becomes more competitive next time.
One last piece of advice, when asking any of these questions, be sure not to sound imposing as though you are blaming the agent. This will only make the agent act defensive, and might not open up at all. It’s important that the agent feels that he/she can be honest with you. From experience, the best way to do this is to approach the matter as though you want to help out. In that way, you can establish a better working relationship.